Social Media Marketing

The internet has changed our lives in more ways than one, especially when it comes to business. Where do the boundaries stop between personal and business communication? ¾ of the population in the developed world are using the internet on a regular basis making social media a key marketing tool. Did you know that over 90% of businesses have their own in‐house marketing department using social media for marketing? So far as your social media audience in concerned, 43% of people aged 20‐29 spend more than 10 hours a week on the internet and scrolling through social networking sites. 

This course will teach you how to use social media for business and drive traffic to your site/store. You will also gain an understanding of how social media techniques can be used and teach you how to develop and implement a social media strategy for your business. This course covers how best to use key social media platforms; Twitter, Facebook and LinkedIn from a business perspective.